In an unexpected turn of events, Apple has toppled Samsung from its long-held position as the leader of the smartphone market. This marks the first time since 2010 that a company other than Samsung has clinched the top spot. The 2023 landscape of consumer electronics saw Apple reaching an unprecedented market share, signaling a significant power shift in the industry. Despite global smartphone shipments falling by 3.2% to 1.17 billion units in 2023, Apple's rise to prominence is a clear indicator of the market's rapid evolution. This decline, the most considerable in a decade, is attributed to macroeconomic challenges and… [Continue Reading]
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